New York Magazine Advertising Campaign Starts Today
New York Magazine Advertising Campaign Starts Today
Month-long campaign features changing daily content on subway platforms throughout the city
NEW YORK, Sept. 2 /PRNewswire/ -- New York magazine's subway and phone kiosk ad campaign goes underground and hits the streets today. The campaign, created by Wieden & Kennedy, will introduce the magazine to new readers and remind our loyal fans of the many things New York does well. For 30 days, New Yorkers who pass through five major subway stations or walk the streets will understand all of the ways that New York, the magazine and New York, the city, are synonymous. In the same way that the magazine moves with the speed of the city, so too does the campaign.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041119/NYMAGLOGO )
The campaign's tagline is, "This is New York," and encompasses the full range of the city's and the magazine's offerings. The frame of the subway posters will stay the same each day, much like the shell of the magazine does, and inside the frame, just like inside the magazine, the changing creative will cover a wide array of topics: politics, food, dating, fashion, news events, theater, film, crosswords, photography, real estate, the look book, current events, architecture, music, and more. On phone kiosks, mirrors above the tagline remind passers by that they, too, are New York.
The subways stations where the ad campaign will appear are Columbus Circle, 42nd Street-Times Square, Pennsylvania Station-34th Street, 68th Street and Spring Street. Phone kiosks throughout Manhattan will feature the mirror ads.
Throughout the month-long advertising campaign, we will be sending daily accounts of what's on the New York magazine ad campaign in the subways each day along with information about what else the magazine is doing on the streets, in the subways and in special promotions and sweepstakes online.
Today in the New York magazine ad campaign ...
September 2 - 5, 2005
"I'd leave New York, but I'm afraid I'll miss something." -- Anonymous
As some New Yorkers leave the city for the last official weekend of summer, many of us will stay behind and ride the subways through the last peaceful city weekend of the year. City dwellers' insatiable desire to understand and experience more, first, is what makes us love New York and rarely want to leave.
If readers sign up today for a new subscription of the magazine at http://www.newyorkmagazine.com/freetrial, they'll get 2 months free.
Contacts: Serena Torrey, 212-508-0716
Betsy Burton, 212-508-0781
Photo: http://www.newscom.com/cgi-bin/prnh/20041119/NYMAGLOGO
Source: NEW YORK Magazine
CONTACT: Serena Torrey, +1-212-508-0716, or Betsy Burton,
+1-212-508-0781, both of NEW YORK Magazine
Web site: http://nymetro.com/
http://www.newyorkmagazine.com/freetrial
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Profile: jene37
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